Custom hair care formulation & manufacturing.
Bring your hair care product idea to market with custom formulation and scalable manufacturing support. We develop shampoos, conditioners, scalp treatments, hair masks, styling products, oils, serums, and other professional hair care formulations for emerging and established brands.
A haircare system built around your brand.
Today’s hair care market extends far beyond basic shampoo and conditioner. Consumers increasingly seek products developed for specific hair types, textures, routines, and performance goals—including scalp care, curl definition, moisture, damage repair, frizz control, shine, and heat protection.
As a custom hair care manufacturer, we consider every part of your product’s development: ingredients, performance, texture, fragrance, packaging compatibility, stability, production requirements, and regulatory considerations. Our capabilities can support your project from initial concept and laboratory samples through contract manufacturing, filling, packaging, and quality control.
Whether you are creating one signature formula or developing a complete hair care collection, we can help turn your concept into a distinctive, market-ready product. Explore the product types below to see the hair care products we can formulate and manufacture for your brand.
Every product type, custom to your brief.
Shampoos & cleansers
- Daily shampoo
- Moisturizing shampoo
- Sulfate-free shampoo
- Clarifying shampoo
- Chelating & hard-water shampoo
- Purple & blue toning shampoo
- Micellar shampoo
- Co-wash
- Dry shampoo
- Shampoo bars
Conditioners & detanglers
- Daily conditioner
- Moisturizing conditioner
- Smoothing conditioner
- Volumizing conditioner
- Leave-in conditioner
- Detangling spray
- Kids’ detangler
- Conditioning mist
Masks & intensive treatments
- Deep conditioner
- Hydrating hair mask
- Bond-repair treatment
- Protein treatment
- Pre-shampoo treatment
- Overnight hair treatment
- Hair gloss treatment
- Lamellar rinse
Scalp care
- Scalp serum
- Scalp oil
- Scalp scrub
- Exfoliating scalp treatment
- Scalp tonic
- Scalp mist
- Scalp barrier serum
- Scalp-balancing shampoo
Curly & textured hair
- Curl cream
- Curl-defining gel
- Curl custard
- Curl-refreshing spray
- Textured-hair leave-in conditioner
- Edge control
- Braid gel
- Loc gel
Styling products
- Styling gel
- Styling mousse
- Volumizing foam
- Blowout cream
- Pomade
- Texture paste
- Sea-salt spray
- Flexible-hold styling spray
Heat, frizz & environmental protection
- Heat-protectant spray
- Thermal-protectant cream
- Anti-frizz treatment
- Anti-humidity serum
- Smoothing balm
- Color-protecting treatment
- UV-protecting hair mist
Oils, serums & finishing products
- Hair oil
- Lightweight finishing oil
- Shine serum
- Smoothing serum
- Split-end serum
- Hair perfume
- Conditioning hair mist
- Shine-enhancing spray
Hair Density, Lash & Brow Support
- Scalp Density Serum
- Fuller-Looking Hair Serum
- Hairline Care Serum
- Scalp Peptide Serum
- Root-Strengthening Treatment
- Thinning-Hair Shampoo
- Thinning-Hair Conditioner
- Strengthening Scalp Oil
- Eyelash Conditioning Serum
- Eyebrow Conditioning Serum
- Lash & Brow Peptide Serum
- Lash & Brow Fortifying Treatment
- Lash & Brow Conditioning Oil
The formats we run.
What brands are asking us to formulate with.
A starting point, not a menu. Final selection follows your claims, target cost, and any retailer clean list you need to meet.
Formulation is the start, not the whole job.
Every formula we develop is built to survive stability, fill cleanly on our own lines, and pass the regulatory review of the market you're selling into.
Stability & compatibility
12-week accelerated testing against your actual component. AMR will prepare bulk to be sent to your preferred testing lab.
Micro & preservative challenge
AMR will prepare bulk for PET testing to confirm the preservation system holds in when organisms are added. Micro testing is automatically performed on every batch we produce.
Regulatory review
INCI, labeling, and MoCRA support for your selling market.
Clean-list compliance
We can formulate to Sephora, Ulta, Credo, or your retailer's list when your brand requires it.
Scale-up to production
Bench formulas built to behave the same at 2,500 or 250,000 units so quality isn't degrading as production quantities and sales both increase.
Fill & assembly in-house
The lab that wrote the formula runs the line that fills it. The chemist who worked on your formula oversees the first production batch
