Choosing a Launch Channel Before Choosing a Formula
Why Amazon, retail, spa, salon, and DTC launches need different product decisions.
A product built for DTC sampling may need different packaging, claims, and margin than a retail launch.
What AMR would look at first
Launch channel affects cost target, pack-out, unit size, labeling needs, fulfillment handling, and consumer education.
Brand goal and expected retail channel.
Formula, fill, packaging, and quality requirements.
Timeline risk before scale-up or launch.
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